Senior Social Media Manager
| Dyddiad hysbysebu: | 20 Chwefror 2026 |
|---|---|
| Oriau: | Llawn Amser |
| Dyddiad cau: | 22 Mawrth 2026 |
| Lleoliad: | Clapham Junction |
| Cwmni: | The Gym Group |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 1464845860 |
Crynodeb
Role: Senior Social Media Manager (9 month FTC)
Reporting to: Head of Marcomms
Location: Clapham Junction (in-office minimum 3 days per week).
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.
So, what's stopping you? Apply today and be YOU with us!
What you need to know about us...
The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 250 gyms and counting!
To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.
We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.
We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year.
We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.
About the Role...
We're looking for a commercially-minded, creatively ambitious Senior Social Media Manager to lead and evolve our national and local social media strategy.This is a high-impact role that sits at the intersection of creativity, performance and brand. You'll shape the content strategy, lead a talented team, and drive measurable business results through organic and paid social, influencer partnerships and structured testing.You'll need to be equally comfortable setting strategic direction, analysing performance data, influencing senior stakeholders and getting hands-on with content creation when needed.
This is a hybrid role, with a minimum of 3 days per week in the office.
What You'll Be Doing...
Lead the Strategy
Elevate Content & Creativity
Drive Influencer & Paid Performance
Own Reporting & Commercial Impact
Lead & Develop the Team
As part of the interview process, you'll be asked to complete a short practical task to demonstrate both your strategic thinking and creative content capability.
About you...
If you're excited by the opportunity to lead social strategy while elevating creative and commercial performance, we'd love to hear from you.
Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to recruitment@thegymgroup.com or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!
*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap!
#LI-CJ1
Reporting to: Head of Marcomms
Location: Clapham Junction (in-office minimum 3 days per week).
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.
So, what's stopping you? Apply today and be YOU with us!
What you need to know about us...
The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 250 gyms and counting!
To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.
We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.
We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year.
We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.
About the Role...
We're looking for a commercially-minded, creatively ambitious Senior Social Media Manager to lead and evolve our national and local social media strategy.This is a high-impact role that sits at the intersection of creativity, performance and brand. You'll shape the content strategy, lead a talented team, and drive measurable business results through organic and paid social, influencer partnerships and structured testing.You'll need to be equally comfortable setting strategic direction, analysing performance data, influencing senior stakeholders and getting hands-on with content creation when needed.
This is a hybrid role, with a minimum of 3 days per week in the office.
What You'll Be Doing...
Lead the Strategy
- Own and evolve the social media strategy across national and local channels.
- Drive growth in reach, engagement and brand impact while clearly linking activity to commercial outcomes.
- Build structured test-and-learn programmes to continuously improve creative effectiveness across organic and paid social.
Elevate Content & Creativity
- Define and lead the content strategy, developing bold, platform-native ideas and repeatable formats.
- Create a culture of creative bravery and innovation within the team.
- Personally contribute to ideation and content development where needed - this is not a purely oversight role.
- Embed efficient production processes, templates and sign-off frameworks to scale content output.
Drive Influencer & Paid Performance
- Review and evolve our influencer strategy with a strong focus on ROI and measurable business impact.
- Partner closely with media and campaign teams to improve paid social asset performance through insight-led creative optimisation.
Own Reporting & Commercial Impact
- Lead social reporting and insight, elevating how we measure and communicate effectiveness.
- Demonstrate a clear understanding of how social activity contributes to wider marketing and business metrics (e.g. brand consideration, traffic, leads, memberships).
- Translate data into clear, actionable recommendations for senior stakeholders.
Lead & Develop the Team
- Manage and develop two direct reports, creating a high-performing, empowered social team.
- Ensure brand consistency and quality control across national and local social publishing.
As part of the interview process, you'll be asked to complete a short practical task to demonstrate both your strategic thinking and creative content capability.
About you...
- You have at least 5 years' experience in social media marketing, primarily within a corporate environment (brand-side or agency).
*This role is not suited to someone whose main experience has been as an influencer without commercial accountability. - You have a proven track record of delivering growth across platforms such as TikTok and Instagram.
- You have strong experience in social media measurement and reporting, and can confidently connect performance to wider business metrics.
- You've managed paid influencer campaigns with clear commercial objectives and ROI focus.
- You're experienced in social content production, including briefing and shoot management.
- You're commercially minded, data-literate and comfortable making decisions based on insight.
- You're a strong stakeholder manager who can influence across marketing, PR and leadership teams.
- You balance strategic thinking with hands-on execution.
- You thrive in a fast-paced environment and know how to prioritise high-impact work.
If you're excited by the opportunity to lead social strategy while elevating creative and commercial performance, we'd love to hear from you.
Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to recruitment@thegymgroup.com or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!
*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap!
#LI-CJ1
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