Marketing Optimisation Manager
| Posting date: | 13 December 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 19 December 2024 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Permanent |
| Job reference: | tesco/TP/12738380/922507 |
Summary
About the role
At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.
We are delighted to share a unique opportunity within the Tesco Marketing function for a Marketing Optimisation Manager. The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance. The role works closely with our Insight function and our media agency Essence Mediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates.
You will be responsible for
- Understanding our commercial performance and the drivers of performance working closely with finance and insight teams.
- Having understanding and experience of working with an MMM agency / provider and platform.
- Understanding our audience framework and how this impacts our commercial performance.
- Bringing together insight from different business functions (commercial performance, customer insight, marketing performance), and translating this into marketing optimisation plans designed to drive greater return for the business.
- Building marketing optimisation plans across the 6 P\'s (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level. Landing these by working with key teams across the customer function from Marketing teams, Media and Campaign Planning, Direct to Customer Comms, CRM, Shopper Marketing and Performance Marketing.
- Optimise the distribution of media to key locations and audiences to drive greater returns to the business by collaborating with the Media Manager and Lead Media and Campaign Planners to optimise our portfolio.
- Confidently use marketing measurement tools to demonstrate the benefit and returns from optimisation made to our plans.
- Developing relationships and work closely with key agencies (EssenceMediacom, BBH, Dunnhumby). - Keeping up-to-date with the media landscape
You will need
- Experience with media or comms planning
- Experience in working with analytical and data-led insight in a marketing capacity.
- Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels.
- Confidence in presenting to senior stakeholders across a business
- Deliver inspiring briefs and feedback
#LI-FC
#LI-Hybrid
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
Proud member of the Disability Confident employer scheme