Assistant Marketing Manager - Healthcare
| Posting date: | 14 March 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 13 April 2024 |
| Location: | Croydon, CR0 2EU |
| Company: | inploi |
| Job type: | Permanent |
| Job reference: | 75626759 |
Summary
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Here's the exciting bit…a day includes
Role Purpose:
Are you obsessed with health and beauty, and anything in between? This role supports the Marketing for Superdrug’s own Healthcare Services. You may also be handling other tactical or special retail health projects that help to strengthen the overall Superdrug Health offering.
A typical day in this role includes:
Passionate about health? Now is the time to make your mark – join our Healthcare Services marketing team at a time when health is front of mind for the nation and the UK’s highstreets. Superdrug offers multiple accessible, online and in-store health services and solutions, from 80+ Health Clinics and 200 nearly pharmacies, to a multi-million turnover Online Doctor Service, Video GP and even a newly re-branded portfolio of Aesthetics Clinics!
As part of a close-knit team, our mission is to drive greater awareness and visibility of our competitive offering as whole, and on an individual service level. Joining this team gives you the opportunity to make a real, positive difference to the ‘green side’ of Superdrug, and to have visibility across the company with the interesting work you’ll be owning, as we grow Superdrug Health as part of a unified business mission.
You will be working with your manager, and in time, independently with stakeholders, to help shape the brand marketing support and campaign strategies for healthcare services brands across different categories and channels. You’ll need to be a dab hand at creating assets, guidelines and making sure this comes to life correctly in each customer-facing touchpoint. You will be working with the wider internal marketing teams, insights teams and design agencies, creating assets to drive the awareness of online and in-store health services, ranging from POS, CRM, web content and social strategies to increase share of voice across our owned channels.
Your key focusses will be to drive and coordinate POS materials in line with Superdrug’s wider event plans, and fully own our social assets and social campaigns, ensuring best in class creative is maintained. We often use influencers or our own staff members to help create new social content, so a passion for social trends and awareness of process would be helpful.
Being adaptable is key; and quick-thinking to support broader Healthcare projects that may be more reactional/ adhoc, in support of strengthening overall Superdrug health offer. Select and apply appropriate primary and secondary research methods including survey tools and desktop research, to gather marketing insight or evaluation, and help to inform marketing decisions, with meticulous planning and delivery.
Alongside keeping projects moving at pace, you’ll need to be a natural at maintaining effective day to day relationships and communication between the marketing function and internal and external stakeholders to support marketing activities. This role requires someone to be a natural communicator, supporting our Buyers, Suppliers, Agencies and colleagues in stores; You will also work with the Marketing Manager, Own Brand marketing and Healthcare Service teams to understand what opportunities within commercial and marketing are needed for priority projects.
Your manager will help you to own marketing activities independently through key project delivery, alongside typical BAU administrative tasks in support to the wider team role.
This job is a good fit for you if you have:
• Great Project Management - planning and organisation skills
• Good grasp of health care marketing processes; particularly health advertising regulations
• Passion for building brands and campaigns
• Excellent attention to detail, good creative steer and opinions
• Excellent communication skills: written and verbal, including PPT presentations
• Problem solving skills, willing to flex to get the task done right
• Confident and energetic personality, a thirst for knowledge
• Good understanding, love and enjoy the fast-paced retail environment
• You enjoy all things healthcare, have a good understanding of the industry and can handle working in a stringent
environment
What you’ll need:
A love for the Superdrug brand
Excellent attention to detail
An interest in the health industry, understanding of health retailers
Good collaboration skills and stakeholder management experience
Ability to influence stakeholders and comfortable making decisions
A degree in marketing or 1-2 years relevant experience
Creativity and an eye for good design
A good understanding of the core principles of print and digital advertising
Great working knowledge of Microsoft Office, Powerpoint and basic Excel especially
Here's what's in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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